The brand was born as a factory brand of Hiratoyo Orimono under the theme of “Obi for Everyday Life and Lifestyle”.
We have been manufacturing and selling yukata obi used at inns and hotels in Hamamatsu City, Shizuoka Prefecture for many years at our own factory in Japan.
Among them, knit obis made on knit weft knitting machines are manufactured with our old-fashioned knowledge and cutting-edge technology.
The designs of oobi! are inspired by traditional obi.
knitbag
Each item is made in our own factory from the production of knit fabrics to sewing. Fabrics made on knit weft knitting machines are produced with minimal loss due to cutting. The handles are made of upcycled scraps from the knit belt.
obi
TOMOKI DOI×HIRATOYO ORIMONO
The size of the bag is small enough to hold the minimum amount of luggage you usually carry around. The handles are detachable, and by changing the position of the knot, you can enjoy the design on the outside and the inside. The length can also be adjusted.
Tomoki Doi / soell
Graduated from Kuwasawa Design School in 2008, worked at interior design office, and from 2010 – ANDASSOCIATES. 2014 – Kuwasawa Design School, 2020 – Part-time lecturer at Showa Women’s University, 2022 – soell. He is mainly involved in space and product design, aiming for simple, flexible design with a bit of uniqueness.